In 2020, as Jordan Love’s family gathered around a screen for the virtual NFL Draft, he sat calmly on his sister Alexis’ bed while she styled her hair—a quiet, intimate moment before his life changed forever. That night, the Green Bay Packers selected him, ushering him into the daunting shadow of Aaron Rodgers. With patience and quiet confidence, Love accepted the challenge.

Today, Jordan Love has evolved from a backup to the cornerstone of the Packers’ franchise, showing that greatness often begins in the most unassuming moments. His rise reflects resilience and determination, and his growing NFL career brings both financial success and on-field promise.

What is Jordan Love’s net Worth?

Jordan Love’s net worth is estimated to be around $50 million as of 2024. The majority of his wealth comes from his NFL contracts, including a substantial signing bonus he received in 2024. Beyond the field, Love also earns through endorsement deals with major brands such as Nike, Old Spice, and Toyota. Although he is still early in his career at 26, his lucrative contract and sponsorships position him to become one of the highest-paid players in the NFL. His net worth is impressive now and is expected to grow significantly in the coming years.

Jordan Love’s Contract Breakdown

Jordan Love signed a four-year, $220 million contract extension with the Green Bay Packers in July 2024 that runs through the 2028 season. Before this extension, he was on a rookie contract from 2020 (four years, $12.3 million fully guaranteed) and signed a one-year $13.5 million bridge contract in 2023 after the Packers opted not to pick up his fifth-year option. The 2024 extension includes an NFL-record $75 million signing bonus and guarantees totaling over $155 million, possibly up to $160.3 million. This contract secures Love as the Packers’ franchise quarterback well into the future.

What is Jordan Love’s Salary?

Jordan Love’s salary under his 2024 contract varies year to year, with a combination of base salary and large signing bonuses. His base salary in 2024 was around $3.5 million due to the big signing bonus paid upfront. However, his salary will increase significantly in the following years, with almost $12 million in 2025 and a big jump to nearly $44 million in 2028.

This structure is common in NFL contracts, featuring a lower base salary early on and larger payments later.

Jordan Love’s Career Earnings

Jordan Love’s exact net worth in 2025 is unknown. By the end of 2024, though, Jordan Love had earned nearly $98.9 million in career NFL earnings. This includes his four-year rookie contract (approximately $12.3 million), a one-year $13.5 million extension in 2023, and his massive 2024 contract extension. The 2024 season was his highest-earning year, largely due to a record $75 million signing bonus.

His current four-year, $220 million deal, averaging $55 million annually, secures his future through 2028 with back-loaded salaries expected to increase his earnings significantly in the coming years. Love’s career earnings reflect the Packers’ strong commitment to him as their franchise quarterback.

Jordan Love’s College and Professional Career

Jordan Love played college football at Utah State from 2017 to 2019, where he became one of the top NCAA quarterbacks. Over 38 games, he completed 689 of 1,125 passes for 8,600 yards, 60 touchdowns, and 29 interceptions, also rushing for 403 yards and nine touchdowns. Love set multiple school records, including career total offense (9,003 yards) and single-season passing yards (3,567). He was the 2018 New Mexico Bowl MVP and earned second-team All-Mountain West honors that year.

Drafted in the first round by the Packers in 2020, Love spent his early years backing up Aaron Rodgers. In 2023, he became the Packers’ starting quarterback, throwing for 4,159 yards and 32 touchdowns, leading the team to the divisional playoffs. His strong progression earned him a lucrative contract extension and solidified his role as Green Bay’s franchise quarterback.

Jordan Love’s Brand Endorsements

Jordan Love has secured several major brand endorsements that boost his income beyond football. Forbes estimates he has earned around $4 million from endorsements alone. His primary partners include Nike, Old Spice, Toyota, and American Family Insurance. One of his most notable endorsement campaigns is with Toyota’s “Toyotathon,” which became popular among fans for its humor and Love’s relatable personality.

These partnerships highlight his strong marketability and growing popularity. Love’s endorsement deals not only supplement his sizable NFL earnings but also establish him as a recognizable and charismatic figure off the field, contributing to his overall financial success early in his career.

Jordan Love’s Investments and Business Ventures

Jordan Love has kept his business ventures private, with limited public information available. However, he is active in philanthropy through his foundation, “Hands of 10ve,” which supports youth sports, mental health awareness, and suicide prevention. Love also donates Nike cleats to youth teams for every NFL touchdown he scores through the “10ve for Cleats” campaign.

While he has not announced major revenue-generating business ventures, his lucrative NFL contracts and endorsement deals provide a strong financial foundation for future opportunities. Love’s focus on community impact highlights his dedication beyond the field.

Jordan Love’s House and Cars

Jordan Love owns a four-bedroom, three-bathroom home in Bakersfield, California, his hometown. During the NFL season, he reportedly maintains a residence in Howard, Wisconsin, near Green Bay. While details about his specific car collection are private, he has been seen with a Tesla Model S and a Ford Mustang GT. His preferences reflect a blend of comfort and style. Love’s current financial standing, bolstered by his recent $220 million contract and endorsement deals, positions him well to expand his real estate and car collections in the future, showcasing a balanced and deliberate approach to his lifestyle.

Jordan Love’s journey from a small-town college star to one of the highest-paid quarterbacks in the NFL is truly inspiring. With an estimated net worth of $50 million, bolstered by his record-setting $220 million contract extension and lucrative endorsements from major brands like Nike and Toyota, he is thriving on and off the field. Beyond his financial success, Love’s dedication to philanthropy, family, and smart decision-making sets him apart. As he continues to lead the Green Bay Packers and build his career, it’s clear that Jordan Love is not just pursuing success—he’s building a lasting legacy in the NFL.