Rams fans will agree that Puka Nacua has quickly gone from a promising rookie to one of the brightest young wide receivers in the NFL. Naturally, we also want to know what his success looks like off the field: his salary, contracts, endorsements, and growing net worth.  In 2025, Puka Nacua is still playing on his 2023 rookie contract with the Rams, and through the early weeks of this year, he’s already racked up 18 catches for 221 yards. Enough for getting elite value for rookie money? We think so.

What is Puka Nacua’s Net Worth?

Now, we couldn’t find Puka’s net worth for 2025, but according to Pro Football Network, it was estimated to be roughly $1 million by late 2024. Thanks to the last two NFL seasons, during which he earned nearly $1,489,976. And, even this year, he’s going to bring in another $1,030,000 in base salary under his contract. 

That said, it’s also true that these figures are not a lot. On paper, it may look good, but once expenses, taxes, agent fees, and “living like an NFL player” are taken out, the take-home is way slimmer than it looks. Nevertheless, he’s surely got endorsements for some cushioning. But, realistically? I would peg him closer to his net worth from last year, unless he’s made some smart, savvy investments we’re not aware of.

Puka Nacua’s Contract Breakdown

Nauca’s current rookie contract runs four years from 2023 through 2026 with a total value of just over four million dollars. $4,084,977, to be precise. His annual base salaries started at $750,000 in 2023 and have kept increasing each year to finally end at $1,145,000 in 2026. Moreover, a signing bonus of $244,976 was fully guaranteed. In fact, that is the only guaranteed money in the deal. Apart from all that, cap hits have reflected the prorated signing bonus, and started at $811,244 in 2023, later rising to $1,206,244 in 2026. He will become an unrestricted free agent in 2027.

Puka Nacua’s Salary

Puka Nacua, the standout wide receiver for the Los Angeles Rams, is currently playing under his rookie contract signed in 2023. For the 2025 NFL season, his base salary is $1,030,000, with a prorated signing bonus of $61,245, bringing his total cap hit to $1,091,245. This structured deal reflects the standard rookie wage scale, ensuring that Nacua earns steadily increasing salaries through 2026.

His four-year rookie deal with the Rams is valued at approximately $4.08 million, including a signing bonus of $244,980 that is spread evenly across the contract’s duration. This means he receives guaranteed money every year regardless of performance, with the rest tied to his base salary. Given his rapid rise as one of the most promising young receivers in the NFL, this contract is considered a bargain for the Rams, and his next deal is expected to be much larger.

Puka Nacua’s Career Earnings

So far, Puka has made $2,949,426, with $1,039,450 of that coming through this year only. In his first year, as a newbie, he was able to make just under a million, considering his base salary and bonuses as mentioned. Then, the second year was a bad dip. But it’s not quite uncommon to see front-load signing bonuses in rookie contracts. And then this year, he’ll be making $1,100,694. Altogether, the base salaries total to $3,420,000, with the signing bonuses adding a tidy boost. It sure is modest for now, but it’s a stable start.

A Look at Puka Nacua’s College and Professional Career

Puka first started at Washington. He showed some serious potential, even with a broken foot cutting his freshman year short. Seven catches for 168 yards and two touchdowns in eight games. And that was just a hint of what was coming. After a brief COVID-shortened season, he transferred to BYU and quickly became their go-to guy.

In 2021, he led BYU with 43 catches for 805 yards and six touchdowns. Injuries hit in 2022, but he still put up 48 receptions for 625 yards and five touchdowns while adding 357 rushing yards and five more scores on the ground. His Boise State game with 14 catches for 157 yards and two touchdowns, plus the game-winner, was pure clutch.

He finished college with 107 receptions for 1,749 yards and 14 total touchdowns. Then, we know, he got drafted by the Rams in 2023, made an instant impact, set a rookie record with 15 catches for 147 yards in a single game, and then ended the season with 105 receptions for 1,486 yards and six touchdowns. The guy is clearly not just any other rookie.

 What are the brands endorsed by Puka Nacua?

Puka Nacua has been making big waves off the field just as much as on it. The deal he signed with Jordan Brand in April 2024, alongside Maxx Crosby! It is just mind-blowing for a rookie player. Getting a multi-year footwear and apparel contract like that puts him in rare company. On top of that, Gatorade brought him on board in September 2024, while also joining other top athletes like Lamar Jackson and Justin Jefferson.

Earlier, in July 2022, he had teamed up with Mountain America Credit Union. Pepsi also got him on a deal in 2023, reportedly paying more than his rookie salary. Do we need to say more? Looking at all this together, it feels like brands are as much confident in him as fans are. It will be interesting to see which labels chase him next.

Puka Nacua’s Investments and Business Ventures

We looked it up, but it seems like there aren’t many businesses or investments out there where Puka Nacua is pouring his money into. Most of what’s known about his earnings comes from football and endorsements, as we covered above. If there really are any side ventures, they may not have been made public. If he is putting cash into things like real estate or startups, he’s definitely keeping it quiet. Honestly, that wouldn’t be surprising. He’s still early in his career, and a lot of young players wait until they’ve built stability on the field before diving into bigger business moves.

Puka Nacua’s House and Cars

Puka Nacua’s first splurge with his NFL paycheck was a BMW XM. Honestly, who wouldn’t get a car when they’ve got the money? He picked it up right after receiving about $150,000 in June 2023. The XM is a plug-in hybrid SUV powered by a 4.4-liter twin-turbo V8 paired with an electric motor. It produces around 644 horsepower and 590 lb-ft of torque. It can go from 0 to 60 mph in about 4.1 seconds. Wow.

All of that for $160,000. Worth it? Well, for an NFL player, it’s a piece of cake. Nacua admitted he first considered a Mercedes GLE but switched because it felt too common in California. For now, there’s no verified record of him owning any houses or property. However, Nacua has expressed interest in the Utah real estate market as a potential avenue for his post-football career. He has mentioned plans to retire by the age of 30 and has been exploring opportunities in the real estate and food industries.