NFL WAGs are redefining fashion, and Kristin Juszczyk is leading the charge! 49ers FB Kyle Juszczyk’s wife has turned heads, not for cheers on the sidelines, but for her bold designs. Remember, when her jackets and fan gear were worn by Taylor Swift, Simone Biles, Caitlin Clark, and Taylor Lautner, cementing her rise in the fashion world. Now, as the 49ers prepare to face the Cardinals in Week 3, Kristin is celebrating a ‘legendary’ milestone.

When the 49ers added her Off Season brand to the team store, Kristin shared her excitement on Instagram. She re-shared a story from Rochelle Aiyuk, wife of WR Brandon Aiyuk, captioned: “Iconic moment: When you find out your brand is officially in the team store. This is actually legendary.” Her customized designs now sit in Levi’s Stadium, a long way from her first stitched pieces at home.

She revealed her anticipation in her own post: “In honor of our @offseasonbrand puffers being available in the team store I am going to the team store this Sunday at 11 am to sign a few and hopefully meet some of you guys!! Can’t wait for you to feel these.” It wasn’t just an announcement; it was an invitation for fans to share the moment with her.

Though Kristin’s journey has always been more than fashion. At the launch of her brand with Emma Grede on January 7, she said, “Off Season grew out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique.” That passion soon turned into a movement, embraced by NFL wives, celebrities, and fans alike.

Kristin’s journey has never been easy. It began with a simple frustration: limited game-day gear for female fans. “I’ve always felt, being a female fan, there was a gap in the industry. When I would go into the team stores, there would be just a little section dedicated to us. Meanwhile, when you’re at the games, it feels like half of the fans are female,” she said in an interview. That feeling inspired her first DIY stitched-together set in 2021. Now, seeing Off-Season jackets in the same stores where generations of fans shop is a dream realized.

However, a few days ago, Kristin reflected her feelings about designing game day outfits for fans. “I have always wanted to design for the fans. I’ve been very tunnel-visioned on hopefully walking into a stadium and seeing fans wearing [my designs.]” Her vision has become reality. With her IG Q&A reply, “See you there!! Check ya next time,” she showed she’s as invested in meeting fans as they are in wearing her work.

Her brand, Off Season, launched just nine months ago with unisex puffers for six NFL teams. The collection sold out almost immediately. That success led to partnerships with seven more NFL franchises and a WNBA collaboration. Today, Off-Season is available on NFLShop.com, Fanatics.com, and official team sites.

Before the Cardinals game, Kristin is focused not just on her brand success but on supporting Kyle as he recovers. It shows that game day is about family as much as football.

Kristin shares update on Kyle Juszczyk ahead of Cardinals clash

Kyle Juszczyk suffered a concussion during the 49ers vs the Saints game and did not return. HC Kyle Shanahan confirmed: “Injuries from the game. [FB Kyle Juszczyk] Juice will be in the protocol this week.”

After missing practice on Wednesday, Juszczyk returned as a limited participant on Thursday, according to Matt Barrows of The Athletic. He will probably need a full practice on Friday to have a chance to play against the Cardinals at Levi’s Stadium on September 21.

Amidst Juszczyk’s injury, Kristin, who traveled to New Orleans to support her husband in Week 2, updated fans on Instagram on September 15, 2025. “Kyle’s doing okay, you guys, thank you for everyone who’s ask.” She wrote, adding a photo of them together, offering a quiet but powerful glimpse of support behind the scenes.

Amidst Kyle’s uncertainty for week 3, the Cardinals come into the game after a 27-22 win over the Panthers, while San Francisco is riding momentum from its 26-21 victory against the Saints. Kristin’s update highlights the personal side of the game, showing that beyond scores and stats, Sunday will be about family, support, and being there when it counts, making her response ahead of the Cardinals game timely and meaningful.