If quarterbacks are worth their weight in gold, then Miller Moss just struck platinum. After a rocky end to his USC stint, the same guy who was valued at just around $1.2 million in NIL last year is now setting the transfer world ablaze, and for good reason. Analysts are now estimating Moss could rake in north of a whopping amount in NIL deals this year at Louisville, and all we can say is… that’s wild.

Moss arrived at USC, backed up a Heisman winner (who went on to be the No. 1 pick), had that amazing Holiday Bowl debut (six touchdowns, offensive MVP), and suddenly it’s NIL-brand central? From Hollister fashion drops to video game tie-ins, his portfolio transitioned from “promising prospect” to “marketing magnet” overnight, in effect. That kind of hop says a lot about Moss, about NIL, and about how college football money is changing. Now that he’s at Louisville, that valuation and all the hype that goes with it could be the biggest turn in his career so far.

Miller Moss’s numbers are impressive enough: four seasons at USC, 3,469 passing yards, 27 touchdowns, 10 interceptions, and a 65.9% completion rate. He threw for 2,555 yards and 18 TDs in 2024 alone before he was benched. That’s not just talent; that’s production. But it’s the NIL trajectory that really flips the script.

The $1.2 million NIL value last year positioned him in the highest rungs of college football’s earning capability. Nowadays, sources are reporting he’s likely to earn over $1.5 million this year at Louisville. Consider that his worth was high-flying, and then he became stratospheric in perhaps a year.

That’s notwithstanding what others perceived to be a misfire at USC. Moss didn’t linger; he transferred, risking big that he could turn, shine, and show his value somewhere else. Now that he’s signing top NIL offers in Louisville, it’s not revenge; it’s verification that he made the correct decision. Of course, NIL isn’t all. But Moss’s branding acumen and partnerships with Hollister, EA Sports, JLab, and others reveal he’s marketing himself like a pro yet gaming like a college dude.

For Louisville and quarterback coach Jeff Brohm, who runs a pro-style system, it’s the perfect marriage of skill and savvy. While Moss’s NIL trajectory and breakout moment have turned heads, his presence in Louisville is already rewriting more than just his bank balance.

Miller Moss is already making Louisville history

Miller Moss might have slid silently out of USC, but he’s creating lots of noise in Louisville. Within months of arriving in Kentucky, Moss was included on the Davey O’Brien Award Preseason Watch List, joining the best quarterbacks in college football to begin 2025. That distinction in itself says a lot. The Davey O’Brien list has been an accurate predictor of great QB work for decades. For Louisville, it’s their 13th time on the list, joining the ranks of stars such as Lamar Jackson and Teddy Bridgewater, legends whose names still ring out in Cardinal lore.

And while lots of QBs pursue awards, Moss is pairing it with an NIL game few can rival. According to On3’s NIL Tracker, his worth comfortably exceeds $1.5 million, courtesy of endorsements from brands like Hollister, JLab, EA Sports, and building momentum within the ACC. Remember, this jump follows him departing a Lincoln Riley-directed program that’s famous for producing QB sensations. That’s what makes it taste better; it’s not a resurrection, it’s a breakout by design.

For the fans, it’s not all about sponsorships or stats. It’s about a man rewriting his narrative after being written down. And as the 2025 campaign begins, don’t be surprised to see Moss do more than simply cash in; he may just illuminate the scoreboard, too.