

The PGA Tour’s 2024 Creator Council was supposed to be a home run for fan engagement, teaming up with big names like Paige Spiranac, Bryan Bros Golf, and Roger Steele. But the plan hit some bumps when the Tour cracked down on LIV-related appearances, even suspending Wesley Bryan after his one-off in The Duels. That move sparked concern that the Council’s biggest personalities might be next. Yet, Paige Spiranac hasn’t missed a beat.
Spiranac is gearing up to cover the 2025 TOUR Championship at East Lake Golf Club as part of the PGA Tour Live team. She is on-site on Thursday, bringing her social media flair and golf knowledge to the last leg of the PGA Tour’s playoff coverage. Excited at the opportunity, she wrote on X:
“I’ll be on the course today with PGA Tour Live! Make sure to tune in here – https://pgatour.com/watch/coverage.” The TOUR Championship will conclude the PGA season, but before that, 12 famous creators/influencers will tackle the back nine to try and become the 2025 Creator Classic at East Lake champion. And while Shane Bacon will call the action along with Aaron Chewning and Hannah Aslesen, Spiranac and Dan Rapaport will be on the ground.
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It is supposed to be one of the best-produced Creator Classics yet. Think about live ShotLink powered by CDW scoring/data and Trackman shot trails, as well as tracing via drone. The event will be streamed on the PGA Tour’s YouTube channel, starting at 3.45 pm ET, and will also be available on Golf Channel, ESPN+, and across the PGA Tour FAST Channel network.
Interestingly, Spiranac’s X post comes as fans are still buzzing from the interaction between Paige Spiranac and Amanda Balionis on Wednesday. What was that all about?
On Wednesday night’s Creator’s Classic, Paige Spiranac played it cool with Amanda Balionis in a production lot. Balionis joked, “Are you going to take my job?” Spiranac grinned and shot back, “I’ve learned from the best. I could never.” Balionis laughed it off, telling Spiranac to give her “five more years before you come for my job.”
I’ll be on the course today with PGA Tour Live! Make sure to tune in here – https://t.co/o6DH0pn87p pic.twitter.com/otWUIQIc8R
— Paige Spiranac (@PaigeSpiranac) August 21, 2025
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Paige Spiranac has a solid track record with the Tour. And at the Creators Classic before the 2025 Players Championship, she kept fans in the loop on everything happening at TPC Sawgrass. So while it’s a stretch to say Spiranac is gunning for Amanda Balionis’s job, she is definitely a heavy hitter. I say this with proof.
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What’s your perspective on:
Is Paige Spiranac the future face of golf media, or just a passing social media sensation?
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Paige Spiranac shares a glimpse into her life with the Grass League
In May, Paige Spiranac, the queen of golf Instagram, took her talents to the next level with Grass League. With 11 million followers across several social media platforms, she is a powerhouse. And she added a front office gig with the Grass League. “I’ll be touching a bunch of different aspects of the business: brand development, digital marketing, brand engagement, seeking out new team owners, talent and sponsors,” Spiranac said in May about what her day-to-day responsibilities would look like.
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And this month, Spiranac showed off her comfort behind the mic in an X post. She joked about golf commentary struggles: “That’s a lot of wind if you’re ever curious,” and ended with “I think I handled that quite well.” She captioned it, “I was born to do this tbh lol,” highlighting why her Grass League role feels like a natural fit.
Spiranac’s excitement about the Grass League is obvious, citing “so much synergy between my brand and their brand… it just clicked and made sense” after meeting co-founder Jimmy Hoselton. Given her strong resume and bold personality, it goes without saying that Paige Spiranac is here to stay. And while she does that, she will be nothing but an asset to the PGA Tour. What do you think?
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Is Paige Spiranac the future face of golf media, or just a passing social media sensation?